Demand-generation system
A marketing engine that turns a product catalog into demand
A system that runs digital demand generation across paid social, outbound, and a partner program — generating ads, pricing, and copy straight from the product catalog through API automation, with a human approving every publication. Built as a reusable layer, it feeds both the distributor portal and IteraShop².
Demand generation usually means an agency retainer and a person copy-pasting between tools. This system does it as software: it reads the product catalog and composes on-brand ads, pricing, and copy through API automation, then routes each one to a human for approval before it goes live.
It operates three channels as a single engine — paid social operated through the Meta Ads API, outbound prospecting through Apollo.io, and a partner/reseller program — so one catalog change propagates to every channel without re-keying.
Built as a reusable layer rather than a one-off, it feeds both the industrial distributor's portal and IteraShop²'s storefront, replacing recurring agency spend with a system the owner controls.
How the catalog becomes approved ads across channels, and how the resulting leads loop back into quote-to-cash. Illustrative data.
Market analysis and the product catalog feed a creative AI that composes art, copy, and price into an ad. A human approves it, and it is published across four channels — Meta Ads via API, segmented outbound, a partner program, and sales assets. The leads it generates flow back into the quote-to-cash system.
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